Support your local excellence

Does supporting local business really make sense

Does supporting local business really make sense

I’m not a big fan of requests to support your local business/band/artist/whatever. That’s not to say I DON’T support these entities. I just don’t care for marketing strategies that employ “support your local” pleas. There should be a reason besides proximity that compels my support. What do you have to offer that is excellent? If you can’t compete on price, is there something else you provide that will earn my loyalty? Better service? A stream of new and exciting material to engage your fan base?

Are you striving for excellence in your craft?

The mom and pop tire shop down the street gets my business even though their prices are a few dollars higher than Wal-Mart. The owner treats customers fairly, pumps up my kids’ bike tires with a smile, and doesn’t make me feel stupid when I forget to have my tires rotated. I get my coffee beans from the local coffee shop because their beans are more freshly roasted than the Starbuck’s from the grocery store and they don’t cost any more. I listen to a friend’s local radio show because he just runs an excellent show. He introduces fans to new music and provides interesting backstories many of the artists and songs.

Similarly, if you have aspirations to do something bigger and better than your current gig, start being excellent now. Don’t wait until you’ve “arrived” to bring your best to the table. Even if you’re bagging groceries or flipping burgers, there is room to go beyond what is required and do excellent work. Give people a reason to appreciate your work beyond sentimentality.

Holla back